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First edition 1968, fourth printing, 1970.
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Sunset Magazine is what you might call venerable; a lifestyle mag focused primarily on the West, it's been around since the late 19th century. I'm not sure how well it's doing these days. For a time, a few years back at least, I noticed they had prime pockets at the check-out at my local supermarket chain, but I haven't seen a copy in ages. I would thumb through it, hoping their sense of style would be somehow frozen in time (frozen in the 1950s-70s), but alas, why would it be?
Anyway, there's no reason to bother with the magazine when so many copies of their floppy midcentury guide books and idea books can still be found at garage sales, thrift stores, library sales, etc, at least in this part of the country. I started buying Sunset Books not long after moving into our midcentury ramshackle ranch house and only when I started taking inventory of my piles a few months back did I realize quite how many I had amassed over the past eight years. I've sold almost all of my doubles, triples and quadruples
at the etsy shoppe (very pleased to be spreading the Sunset goodness all over the country), but I can't bring myself to get rid of the revisions and later editions of the originals, even though the content is often not that wildly different.
It's those covers! Just look at how "recreation rooms" evolved into "leisure rooms" and on into "family rooms, dens & studios." The names changed, but the propping didn't necessarily: guitars remain a feature, as do art projects, though painting is replaced by textile art and then the typewriter.
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